Mark Langshaw
Author: Mark Langshaw
Head of Content
Lee Trett
Peer-reviewed by: Lee Trett
Director

On LeadCrowd, you can buy two types of enquiry, and the main difference between them is the way they are sourced. Pay Per Click (PPC) leads are variable cost enquiries while Search Engine Optimisation (SEO) leads are sold at an upfront price.

Here you can read more about both types of lead and how we price them.

PPC Leads

PPC leads are variable cost enquiries that consist of an ‘Advertising Cost’ and a ‘Lead Cost’. You are billed for your daily Google advertising spend and for every genuine lead generated.

Both costs vary depending on the lead type. For example, for adverse credit mortgage leads, the average advertising cost is £15 and each genuinely lead is billed at £10. Therefore, the overall average lead cost for this enquiry type is £25 (daily ad cost + lead cost).

Our PPC leads can be purchased based on location. I.e. you have the option to target relevant customers in specific postcodes.

SEO Leads

SEO leads are sold for a set cost per enquiry. There is no advertising cost for this lead type.

We sell SEO leads to the highest bidder, always for an upfront fee. They must be purchased on a nationwide basis and, unlike with PPC leads, you cannot target specific postcodes.

To give a relevant example of how much our SEO leads cost, adverse credit mortgage enquiries are sold for an upfront fee starting at £25.

These leads are sourced from our lead partners, who we vet to ensure they are the best in the business. You can read more about them on our lead partners page.

Written 4 November 2024
Last updated 4 November 2024

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