24 Websites
To Choose From
251,908
Leads Generated To Date*
46 Lead Types
To Choose From
Below 7%
Lead Refund Rate

Are you an equity release advisor looking to buy qualified equity release leads? You’re in the right place! Here you will learn how to get the enquiries you need, straight to your inbox.

Do you have equity release leads for sale?

Yes, we do! LeadCrowd can provide a range of different types of equity release customers, from people seeking standard equity release, to enhanced lifetime mortgage customers.

Each lead we source for you will be generated in real-time and sent directly to your inbox. They will be exclusive to you as we don’t sell leads to multiple advisors.

What type of leads are available?

The leads we can provide are sourced directly from Google searches related to equity release, so you can obtain customers from across the length and breadth of this market.

LeadCrowd can provide you with equity release customers who are looking for:

  • Lifetime mortgages

  • Enhanced lifetime mortgages

  • Home reversion plans

  • Alternatives to equity release

  • Buy-to-let equity release

  • And much more

How we generate qualified equity release leads

All of our equity release leads are sourced through Google Ads, which allows us to tap into relevant search traffic from eligible customers who are in need of your help.

Every second, there are 2.3 million searches performed on Google and the majority of its search result pages include Google Ads. We design, optimise and manage bespoke campaigns to target scores of equity release customers on these pages.

Our ad campaigns typically include around 10,000 keywords and phrases related to equity release. We oversee these campaigns for you, so financial advisors who use our service don’t have to lift a finger while qualified leads build up in their inboxes.

In addition to PPC leads, we also sell SEO leads from our lead providers for an upfront cost.

How Much They Will Cost You

There are two types of leads available to buy from us: PPC leads and SEO leads. Each type has its own pricing structure, terms and conditions attached.

PPC leads

PPC leads are made up of ‘Advertising’ and ‘Lead Costs’ = Variable cost leads.

For PPC leads, you will be billed for your Google advertising spend (billed daily) and for every genuine lead generated (subject to any accepted lead refunds. See lead refund policy for more information).

For this lead type, the average daily advertising cost per lead generated is £80* and we charge £25 for every genuine enquiry generated (lead cost).

Equity release PPC leads have the added benefit of being able to be location specific e.g. Postcode specific.

*Based on over 250,000 leads generated

Scroll table horizontally to view prices
PPC Leads
Average Google Advertising Cost Per PPC Lead
Lead Cost Per PPC Lead
Overall Average Cost Per PPC Lead
SEO Lead Costs
£80
£25
£105
From £100

SEO leads

SEO Leads DO NOT have any ‘Advertising’ cost and are ‘Lead Cost’ only = Set cost leads.

SEO leads are sold to the highest bidder for an upfront fee and must be purchased on a nationwide basis. For equity release leads, the cost per lead starts at £100.

Discounts are available through our Rewards scheme, which offers incentives for customers based on the number of leads they take.

All lead costs cited above exclude VAT

Why use LeadCrowd for your Equity Release leads?

We are confident that LeadCrowd is the best place to buy Equity Release enquiries online. Here are just some of the reasons why advisors choose us for their lead gen needs:

We tailor our campaigns to generate the leads you want
We design, manage and optimise your campaign for you
You don’t need a website - leads go straight to your inbox
Leads are exclusive to you - we don’t sell them to multiple advisors

DISCOVER OUR MEMBERSHIP REWARDS

We have 4 memberships levels based on the number of leads you generate each month LeadCrowd Rewards

LeadCrowd Rewards

FAQs

What other types of leads can you provide for me?

All kinds! In addition to equity release leads, we can also provide enquiries for customers who are looking for help with mortgages, protection insurance and bridging finance.

For advisors who specialise in later-life financial advice, we can also provide leads for pensions, investments, estate planning and much more.

Can you provide equity release leads for advisors in London?
What kind of reviews does your service have?
Where do our Equity Release leads come from?
Do I need a website to take your leads?
How do you generate Equity Release leads?
What lead information will be provided?
Where can I find out more about LeadCrowd?

Discover

Click on a sector to find out more about what LeadCrowd can get for you

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