LeadCrowd can provide independent financial advisers (IFAs) with a range of different lead types, from pension enquiries to customers who need investment guidance. Here you will learn how we generate our leads and why you should choose us to provide yours.
What type of leads can IFAs buy from LeadCrowd?
We provide a wide range of lead types to ensure that we cater for independent financial advisers with an array of different specialities. All leads are sourced directly from Google searches related to pensions and vetted lead partners to ensure they are the highest quality.
The following type of leads are available for IFAs to purchase:
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Investment leads, including ISAs, bonds, unit trusts and more
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General financial advice enquiries
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Financial planning leads
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And many more
All of the leads you buy from us are exclusive to you - we don’t sell them to multiple IFAs.
How we generate leads for financial advisers
We run Google Ads campaigns targeting the biggest search terms related to leads for IFAs to source the customers you need. Every second, there are 2.3 million searches performed on Google and the majority of its search result pages include Google Ads.
This presents an opportunity for advertisers like us to tap into the search traffic that is most relevant to us, in this case, financial services-related data, to drive eligible customers to our websites. These then become your leads, delivered directly to your inbox in real time.
In addition to PPC leads, we also sell SEO leads from our lead providers for an upfront cost.
How Much They Will Cost You
There are two types of leads available to buy from us: PPC leads and SEO leads. Each type has its own pricing structure, terms and conditions attached.
PPC leads
PPC leads are made up of ‘Advertising’ and ‘Lead Costs’ = Variable cost leads.
For PPC leads, you will be billed for your Google advertising spend (billed daily) and for every genuine lead generated (subject to any accepted lead refunds. See lead refund policy for more information).
For this lead type, the average daily advertising cost per lead generated is £40* and we charge £20 for every genuine enquiry generated (lead cost).
PPC leads have the added benefit of being able to be location specific e.g. Postcode specific.
*Based on over 250,000 leads generated
SEO leads
SEO Leads DO NOT have any ‘Advertising’ cost and are ‘Lead Cost’ only = Set cost leads.
SEO leads are sold to the highest bidder for an upfront fee and must be purchased on a nationwide basis. For pension leads, for example, the cost per lead starts at £50.
Discounts are available through our Rewards scheme, which offers incentives for customers based on the number of leads they take.
All lead costs cited above exclude VAT
Why independent financial advisers choose LeadCrowd
There are many advantages of choosing LeadCrowd for your lead-gen needs. Here are just some of the reasons why financial advisers turn to us for qualified lead generation.
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We tailor our campaigns to generate the leads you want
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We design, manage and optimise your campaign for you
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You don’t need a website - leads go straight to your inbox
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Leads are exclusive to you - we don’t sell them to multiple advisors
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Why use LeadCrowd for your Independent Financial Adviser (IFA) leads?
We are confident that LeadCrowd is the best place to buy Independent Financial Adviser (IFA) enquiries online. Here are just some of the reasons why advisors choose us for their lead gen needs:
