Critical illness cover leads are readily available on LeadCrowd. Here you will learn exactly what type of enquiries you can purchase and how to go about it.
What type of leads are available?
We source a variety of critical illness cover leads in real-time through our platform. When you buy enquiries from LeadCrowd, they are offered to you on an exclusive basis, meaning we haven’t sold them off to multiple advisers.
LeadCrowd has enquiries for sale from customers seeking advice about the following:
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Standalone critical illness cover
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Group critical illness cover
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Combined policies that include life insurance
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And much more
How we generate these leads
Our critical illness cover leads are mainly generated through Google Ads campaigns. We target the search terms that are most likely to yield relevant enquiries within these fields, tailored to the needs and expertise of advisers.
There are 2.3 million Google searches carried out per second and the majority of their search pages include Google Ads, which allows advertisers and lead gen specialists like us to target a vast number of eligible customers and drive them to our websites.
The campaigns, which target over 10,000 high value keywords, will be run and optimised for you while you kick back and watch the leads arrive in your inbox.
In addition to PPC leads, we also sell SEO leads from our lead providers for an upfront cost.
How Much They Will Cost You
There are two types of leads available to buy from us: PPC leads and SEO leads. Each type has its own pricing structure, terms and conditions attached.
PPC leads
PPC leads are made up of ‘Advertising’ and ‘Lead Costs’ = Variable cost leads.
For PPC leads, you will be billed for your Google advertising spend (billed daily) and for every genuine lead generated (subject to any accepted lead refunds. See lead refund policy for more information).
For this lead type, the average daily advertising cost per lead generated is £50* and we charge £20 for every genuine enquiry generated (lead cost).
Critical illness cover PPC leads have the added benefit of being able to be location specific e.g. Postcode specific.
*Based on over 250,000 leads generated
SEO leads
SEO Leads DO NOT have any ‘Advertising’ cost and are ‘Lead Cost’ only = Set cost leads.
SEO leads are sold to the highest bidder for an upfront fee and must be purchased on a nationwide basis. For CIC leads, the cost per lead starts at £68.
Discounts are available through our Rewards scheme, which offers incentives for customers based on the number of leads they take.
All lead costs cited above exclude VAT
Why use LeadCrowd for your Critical Illness Insurance (CIC) leads?
We are confident that LeadCrowd is the best place to buy Critical Illness Insurance (CIC) enquiries online. Here are just some of the reasons why advisors choose us for their lead gen needs:
