At LeadCrowd we offer a range of different life insurance leads, including enquiries from clients who are over 50. Here you can learn more about this lead type and how to buy them.
What types of over 50s life insurance leads are available?
You can buy over 50s life insurance leads that were sourced in real-time on an exclusive basis, meaning they have only been distributed to you, rather than to multiple advisers.
Leads for clients seeking the following are available:
- Standalone over 50s life cover
- Combined life and critical illness cover for over 50s
- Higher risk over 50s life cover
- Group life insurance that includes cover for over 50s
How we generate our leads
We use Google Ads campaigns to generate most of our over 50s life insurance enquiries. There are 2.3 million Google searches carried out every second and the majority of the search pages they return contain Google Ads, which allow advertisers like LeadCrowd to target the most relevant and commercially viable keywords related to insurance.
An example of the kind of keyword we would target for this lead type is “compare over 50s life insurance deals”, but this is just one of many in a wider campaign.
Our bespoke campaigns target more than 10,000 of these keywords to bring in the leads you need, and we also source leads through SEO too. We will manage and optimise these campaigns for you, so all you have to do is wait for high quality leads to pile up in your inbox.
In addition to PPC leads, we also sell SEO leads from our lead providers for an upfront cost.
How Much They Will Cost You
There are two types of leads available to buy from us: PPC leads and SEO leads. Each type has its own pricing structure, terms and conditions attached.
PPC leads
PPC leads are made up of ‘Advertising’ and ‘Lead Costs’ = Variable cost leads.
For PPC leads, you will be billed for your Google advertising spend (billed daily) and for every genuine lead generated (subject to any accepted lead refunds. See lead refund policy for more information).
For over 50s life cover leads, the average daily advertising cost per lead generated is £50* and we charge £20 for every genuine enquiry generated (lead cost).
Over 50s Life Insurance PPC leads have the added benefit of being able to be location specific e.g. Postcode specific.
*Based on over 250,000 leads generated
SEO leads
SEO Leads DO NOT have any ‘Advertising’ cost and are ‘Lead Cost’ only = Set cost leads.
SEO leads are sold to the highest bidder for an upfront fee and must be purchased on a nationwide basis. For over 50s life insurance leads, the cost per lead starts at £68.
Discounts are available through our Rewards scheme, which offers incentives for customers based on the number of leads they take.
All lead costs cited above exclude VAT
Why use LeadCrowd for your Over 50s Life Insurance leads?
We are confident that LeadCrowd is the best place to buy Over 50s Life Insurance enquiries online. Here are just some of the reasons why advisors choose us for their lead gen needs:
