24 Websites
To Choose From
251,908
Leads Generated To Date*
46 Lead Types
To Choose From
Below 7%
Lead Refund Rate

LeadCrowd can provide financial advisors with qualified pension leads from a wide range of clients, from individuals seeking pension transfers to customers with frozen pensions. Here you will learn how we generate our leads and why you should choose us to provide yours.

What type of pension leads can you buy from LeadCrowd?

We provide a wide range of pension lead types to ensure that we cater for financial advisors with an array of different specialities. All of our leads are sourced directly for Google searches related to pensions to ensure they are from relevant and eligible customers.

The following type of pension leads are available:

  • Pension transfers

  • Pension reviews

  • Frozen pensions

  • Annuities

  • Final salary

  • Defined benefit and defined contribution

  • Pension drawdown

  • SIPPs

  • And much more

All of the leads you purchase from us are exclusive to you - we don’t sell them to multiple financial advisors.

How we generate pension leads

We run Google Ads campaigns targeting the biggest search terms related to pensions to source the leads you need. Every second, there are 2.3 million searches performed on Google and the majority of its search result pages include Google Ads.

This presents an opportunity for advertisers like us to tap into the search traffic that is most relevant to us, in this case, pension-related data, to drive eligible customers to our websites. These then become your leads, delivered directly to your inbox in real time.

In addition to PPC leads, we also sell SEO leads from our lead providers for an upfront cost.

How Much They Will Cost You

There are two types of leads available to buy from us: PPC leads and SEO leads. Each type has its own pricing structure, terms and conditions attached.

PPC leads

PPC leads are made up of ‘Advertising’ and ‘Lead Costs’ = Variable cost leads.

For PPC leads, you will be billed for your Google advertising spend (billed daily) and for every genuine lead generated (subject to any accepted lead refunds. See lead refund policy for more information).

For this lead type, the average daily advertising cost per lead generated is £40* and we charge £20 for every genuine enquiry generated (lead cost).

Pension PPC leads have the added benefit of being able to be location specific e.g. Postcode specific.

*Based on over 250,000 leads generated

Scroll table horizontally to view prices
PPC Leads
Average Google Advertising Cost Per PPC Lead
Lead Cost Per PPC Lead
Overall Average Cost Per PPC Lead
SEO Lead Costs
£40
£20
£60
From £50

SEO leads

SEO Leads DO NOT have any ‘Advertising’ cost and are ‘Lead Cost’ only = Set cost leads.

SEO leads are sold to the highest bidder for an upfront fee and must be purchased on a nationwide basis. For pension leads, the cost per lead starts at £50.

Discounts are available through our Rewards scheme, which offers incentives for customers based on the number of leads they take.

All lead costs cited above exclude VAT

Why use LeadCrowd for your Pension leads?

We are confident that LeadCrowd is the best place to buy Pension enquiries online. Here are just some of the reasons why advisors choose us for their lead gen needs:

We tailor our campaigns to generate the leads you want
We design, manage and optimise your campaign for you
You don’t need a website - leads go straight to your inbox
Leads are exclusive to you - we don’t sell them to multiple advisors

DISCOVER OUR MEMBERSHIP REWARDS

We have 4 memberships levels based on the number of leads you generate each month LeadCrowd Rewards

LeadCrowd Rewards

FAQs

What other types of leads can you provide for me?

All kinds! In addition to pension leads, we can also provide enquiries for customers who are looking for help with equity release, protection insurance and mortgages.

We can also provide leads for investments, estate planning and much more.

What kind of reviews does your service have?
Where do our Pension leads come from?
Do I need a website to take your leads?
How do you generate Pension leads?
What lead information will be provided?
Where can I find out more about LeadCrowd?

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Click on a sector to find out more about what LeadCrowd can get for you

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